![]() To really win big on the Facebook platform, you need a substantial marketing budget, existing games to cross-promote from, and sophisticated A/B testing technology. But if the ratings were even somewhat close, it seems a little fishy that CityVille didn’t take the #1 spot, and Facebook didn’t disclose the actual rating scores or even that they were the core of the methodology. ![]() If CityVille had a 20% ‘Yes’ rating average and Gardens of Time had an 80% ‘Yes’ average, then fine, the rankings make sense. Zynga and Facebook have partnered for years to help Zynga attain traffic goals. However, that relationship may be strained as the gaming company plans to serve games directly to users outside of the Facebook platform.įacebook could have predicted that people would ask why the #3 game peaked at 80 million more monthly users than the #1 game. Missing the top spot probably won’t help Zynga’s stock, which IPO’d last week. Another way to say it is that these apps were the highest rated among users.”īut why not just say in the post that this was based on ratings, not on active users? The list should have been labeled “Most satisfying games” or “Most recommended games”, not “Most popular games”. She told me that in the methodology, “the top recommended apps (from surveys presented to users in the canvas ticker where they can answer yes/no to, ‘would you recommend this to a friend’?”)…were ranked higher over highest monthly active user numbers. Here’s an image of the list Facebook published and the note on its methodology:Ī Facebook PR representative denied my theory. It’s almost as if Facebook used its cloudy methodology to keep Zynga from completely dominating the list, as the Mark Pincus machine currently owns all 5 Facebook games with the most DAU and still ended up with 4 of the top 10 spots on Facebook’s list. ![]() ![]() That’s because Facebook’s list was mostly based on vaguely described “recommendations”, and hardly on active users. But wait, Zynga’s CityVille was ranked #3 despite peaking at over 100 million monthly active users and 21 million daily active users - far more than Gardens of Time’s peaks of 17 million MAU and 4 million DAU, or its current stats according to AppData. Playdom’s Gardens of Time took the #1 spot of Facebook’s Most Popular Games of 2011 list. ![]()
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